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| Stage | Conversion Rate (Approx.) |
|---|---|
| Website Visitor → Lead | 0.5–2% |
| Lead → MQL | 10–20% |
| MQL → SQL | 20–40% |
| SQL → Opportunity | 20–40% |
| Opportunity → Closed-Won | 10–25% |
| Assumptions | Input Your Metrics Below |
|---|---|
| Investment Amount | $ |
| Expected Number Of Prospects | |
| Prospects → Leads | % |
| Lead → MQL | % |
| MQL → SQL | % |
| SQL → Opportunity/Sales Meeting | % |
| Opportunity/Sales Meeting → Closed-Won | % |
| Metric | Value | Implied Cost/Unit |
|---|---|---|
| Investment Amount | $0 | |
| Number of Prospects | $0 | |
| Assumed Conversion Rate to Leads | % | |
| Implied Number of Leads | 0 | $0 |
| Assumed Conversion Rate to MQL | % | |
| Implied Number of MQLs | 0 | $0 |
| Assumed Conversion Rate MQL to SQL | % | |
| Implied Number of SQLs | 0 | $0 |
| Assumed Conversion Rate SQL to Sales Meeting | % | |
| Implied Number of Sales Meetings/Opportunities | 0 | $0 |
| Assumed Conversion Rate Sales Meetings to Customers | % | |
| Implied Number of Customers | 0 | $0 |