Not sure how much outreach it takes to land real conversations with CISOs and security decision-makers? Not sure how much it actually costs you per meeting with a CISO?
We built a free ROI calculator to answer exactly that. Just plug in a few numbers about your current pipeline, and it shows you how many leads you'd need to generate to reach 10 qualified meetings with senior security leaders and how much each meeting will cost you.
Instead of guessing at conversion rates and cost per lead or relying on industry averages that don't reflect the realities of selling into security teams, the calculator gives you a clear, personalized benchmark — so you can see exactly where your funnel stands and what it would take to hit your meeting goals. It's a quick way to sanity-check your go-to-market math before you invest more budget in outreach that isn't converting.
Whether you're planning next quarter's pipeline targets or evaluating whether your current lead gen approach is working, the calculator gives you a fast, no-strings-attached way to see the real numbers behind getting in front of the CISOs who matter.
| Stage | Conversion Rate (Approx.) |
|---|---|
| Website Visitor → Lead | 0.5–2% |
| Lead → MQL | 10–20% |
| MQL → SQL | 20–40% |
| SQL → Opportunity | 20–40% |
| Opportunity → Closed-Won | 10–25% |
| Assumptions | Input Your Metrics Below |
|---|---|
| Investment Amount | $ |
| Expected Number Of Prospects | |
| Prospects → Leads | % |
| Lead → MQL | % |
| MQL → SQL | % |
| SQL → Opportunity/Sales Meeting | % |
| Opportunity/Sales Meeting → Closed-Won | % |
| Metric | Value | Implied Cost/Unit |
|---|---|---|
| Investment Amount | $0 | |
| Number of Prospects | 0 | $0 |
| Assumed Conversion Rate to Leads | 0% | |
| Implied Number of Leads | 0 | $0 |
| Assumed Conversion Rate to MQL | 0% | |
| Implied Number of MQLs | 0 | $0 |
| Assumed Conversion Rate MQL to SQL | 0% | |
| Implied Number of SQLs | 0 | $0 |
| Assumed Conversion Rate SQL to Sales Meeting | 0% | |
| Implied Number of Sales Meetings/Opportunities | 0 | $0 |
| Assumed Conversion Rate Sales Meetings to Customers | 0% | |
| Implied Number of Customers | 0 | $0 |