SailPoint Acquires Entro Security: Why Non-Human Identity Security Is Taking Center Stage

In a cybersecurity landscape increasingly defined by cloud adoption, AI deployments, and machine-to-machine communication, the acquisition of Entro Security by SailPoint marks another significant milestone for the identity security market. More importantly, it highlights the growing importance of securing one of the most rapidly expanding attack surfaces in modern enterprises: non-human identities.

Congratulations to founders Itzik Alvas, Adam Cheriki, and the entire Entro Security team on this impressive achievement.

Why This Acquisition Makes Sense

As organizations continue to embrace cloud-native architectures, SaaS applications, automation, and AI-driven workflows, the number of non-human identities has grown exponentially. API keys, service accounts, secrets, tokens, certificates, and machine credentials now power critical business operations across enterprise environments.

In many organizations, these machine identities outnumber human identities by more than 40-to-1, creating a vast and often overlooked security challenge.

Entro Security recognized this shift early and built a platform focused on helping organizations discover, manage, and secure non-human identities across complex environments. By addressing this rapidly growing problem, the company positioned itself within one of cybersecurity's most important emerging categories.

The Rise of Non-Human Identity Security

For years, identity security focused primarily on employees, contractors, and privileged users. Today, however, machine identities have become equally important.

Every cloud workload, SaaS integration, AI agent, API connection, and automated process relies on credentials that require visibility, governance, and protection. Without proper controls, these identities can become attractive targets for attackers seeking unauthorized access to enterprise systems.

As enterprises scale digital transformation initiatives, securing non-human identities is no longer optional, it has become a foundational security requirement.

Entro security’s technology helps organizations:

• Discover hidden machine identities
• Monitor credential exposure and risk
• Improve visibility across cloud and SaaS environments
• Strengthen governance for non-human access

These capabilities made Entro a highly strategic fit for SailPoint's expanding identity security portfolio.

What This Signals for the Cybersecurity Market

This acquisition reinforces a broader trend reshaping cybersecurity: identity has become the new security perimeter.

Organizations can no longer focus solely on protecting users and privileged accounts. Security teams must also account for the thousands, or even tens of thousands, of machine identities operating across modern infrastructure.

By combining Entro's non-human identity expertise with SailPoint's leadership in identity governance and administration, enterprises will gain stronger visibility and control across the entire identity ecosystem, both human and non-human.

For security leaders, the message is clear: non-human identity security is rapidly becoming one of the most critical segments within the broader identity security market.

Looking Ahead

As cloud adoption, AI initiatives, and automation continue to accelerate, the number of machine identities will only increase. Organizations will need more comprehensive identity strategies capable of governing every identity operating within their environments. With Entro now joining SailPoint, the opportunity lies in delivering unified identity security across both human and non-human identities at enterprise scale.

Entro Security's journey highlights a growing reality in cybersecurity: the companies creating the most value are those solving emerging security challenges before they become mainstream priorities.

Execweb congratulates Entro Security on this milestone and successful acquisition by SailPoint. The acquisition underscores the growing importance of non-human identity security and the evolving role of identity as the foundation of modern cybersecurity.